From Grey Market Labs to Replica Cyber: Enabling Secure High-Stakes Work in Untrusted Digital Territory
Today marks a significant milestone in our company’s journey as we announce our evolution from Grey Market Labs to Replica Cyber. This rebrand isn’t just a new coat of paint, it represents the culmination of years of growth, innovation, and an expanding vision for what secure digital environments can and should be.
Our Origin Story: Born from Necessity
When we founded Grey Market Labs, we brought decades of experience from the intelligence community where we faced a critical challenge daily: how to conduct high-stakes digital activities without exposing ourselves, our missions, or our people to compromise. The stakes couldn’t have been higher, a single mistake could mean years of work undone or, worse, lives at risk. In this video, CEO & Co-founder, Kristopher Schroeder shares how our intelligence community experience shaped our unique approach to securing digital operations:
The solutions available at the time forced impossible tradeoffs between security and operational effectiveness. VPNs, isolated browsers, virtual machines, and legacy managed attribution tools each solved a piece of the puzzle, but none provided the comprehensive protection needed while maintaining the agility required for sensitive missions.
So, we built our own solution, drawing on counterintelligence tradecraft developed over years of protecting the most sensitive operations in cyberspace. The result was a fundamentally new approach to securing digital activities – creating isolated, secure environments that delivered the functionality needed while eliminating tradeoffs of security, speed, productivity.
Why “Replica”?
The name “Replica” captures our fundamental product approach, creating secure digital replicas that bridge the gap between trusted systems and the untrusted digital landscape. Rather than addressing isolated security risks, we protect entire activities end-to-end while maintaining trusted observability and control for leadership. This approach has proven transformative for our clients, who no longer need to choose between security and speed.
As Ryan Underwood, our CTO and Co-founder explains: “The Replica name embodies our fundamental approach. Within our platform ecosystem, we create fully isolated, scalable environments. These are complete computing systems, delivering essential functionality, trusted observability, and control for leadership, while keeping high-stakes activities completely separate from corporate networks.”
From Intelligence Roots to Enterprise Protection
What began as a solution for intelligence and defense communities has evolved to address critical needs across multiple industries. Today, our patented technology protects leading Fortune 100 companies, including global banks monitoring fraud and cyber threats, healthcare providers safeguarding sensitive research, consulting firms conducting due diligence, and corporations investigating supply chain vulnerabilities.
These organizations face the same fundamental challenge we encountered in intelligence work, they need to investigate, innovate, and operate in high-stakes digital environments without compromising their security posture. Replica makes this possible by eliminating the traditional security-speed tradeoff, enabling teams to begin critical work in seconds rather than the days or weeks traditional security approaches require.
Innovation Protected by Patents
Our approach to secure environments isn’t just innovative – it’s protected by 18 issued patents with 10+ more in the pipeline. These patents cover novel techniques in digital identity protection, secure environment automation, and counter-exploitation developed through years of real-world testing against sophisticated threats.
This intellectual property represents our commitment to continuous innovation in the cybersecurity space, creating a comprehensive security philosophy that protects entire activities rather than addressing isolated cyber risks. We’re not just addressing today’s threats but anticipating tomorrow’s challenges in a rapidly evolving digital landscape.
Comprehensive Observability and Compliance
As threat landscapes evolve and regulatory requirements intensify, organizations need more than just security – they need complete visibility and control. Replica’s platform delivers comprehensive observability with session recordings, network logging, user activity history, and system monitoring, ensuring organizations maintain regulatory compliance and audit readiness.
Organizations using Replica increase audit and observability required by the Defense and Intelligence Community they’re accustomed to while gaining the protection of isolated environments. This comprehensive approach to compliance doesn’t just satisfy regulators – it provides leadership with the confidence to approve high-stakes digital activities that would otherwise be deemed too risky.
Security with Purpose
As Replica Cyber, we remain a certified B Corporation, committed to our founding principles as North America’s first B Corporation-certified cybersecurity product company. We believe protecting others and creating shareholder value aren’t mutually exclusive – they’re complementary goals that drive our mission forward.
This commitment extends to our culture as well, with every employee having ownership, ensuring everyone shares in our success. Our benefits are employee-driven and reviewed annually as a team. And our recognition goes beyond sales to celebrate impact: whether through innovation, experimentation, engineering excellence, and customer success.
Looking Forward
As the digital landscape grows more complex and AI takes cyber threats to the next level, the need for automating the creation and operation of secure environments that enable, rather than restrict, has never been greater. Organizations, regardless of industry, conducting high-stakes activities need protection that moves with them, adapting to new challenges without compromising operational effectiveness.
With our rebrand to Replica Cyber, we’re positioned to meet this need, drawing on our intelligence community roots while expanding our vision to serve enterprises across industries. Our mission remains unchanged, to protect life online, but our capacity to fulfill that mission continues to grow.
We invite you to join us on this journey. Whether you’re conducting threat intelligence, investigating fraud, researching emerging technologies, or innovating in regulated environments, Replica Cyber is your partner in secure operations.
Request a demo today to learn more about our approach and how we’re transforming secure digital operations for organizations worldwide.
